We are

Monthly of Sweden is a dynamic collective of pioneering brands, dedicated to fostering holistic sustainable well-being and empowering individuals globally. We achieve this through innovative, eco-conscious products and responsible practices that benefit both people and the planet.

Everyone. Everywhere.

Mission

We are on a mission to empower conscious choices by providing superior sustainable products and fostering education around health, hygiene, and environmental stewardship, creating a positive impact for everyone, everywhere.

Our
Journey

Key Milestones in Our Sustainable Story. A Timeline of Impact and Growth.
May, 2014
The vision for MonthlyCup takes root, marking the official establishment of the company.
Jul, 2015
MonthlyCup proudly introduced its initial two sizes, Normal and Plus, bringing innovative and sustainable menstrual solutions to the market, a pivotal moment in making eco-conscious choices accessible.
Apr, 2016
A significant step in accessibility as MonthlyCup products become available through Apotea, a leading online pharmacy in Sweden, greatly expanding our reach to consumers.
Dec, 2018
MonthlyCup finalizes its Quality Management System and receives FDA registration, opening the doors to the vast U.S. market and marking a major international expansion.
Oct, 2024
Monthly of Sweden strategically expanded, acquiring leading sustainable brands ImseVimse and Boob Design, solidifying commitment to eco-conscious living.

Meet Our
Leaders

01
Lisa
Perby

Our founder and CEO, Lisa Perby, mother of two and married to our co-founder Martin, never imagined working with menstrual cups. She was once a happy tampon user, until trying her first cup changed everything. Inspired by the freedom it offered, she launched Sweden’s first menstrual cups on her son’s first birthday, July 9, 2015. The journey has only gone up since!

02
Martin
Perby

Co-founder, married to Lisa and a technical genius. Martin have built our website and ensures that it works smoothly for our customers. If you have any technical concerns, whether it being about a power outlet, broadband or home pages – call Martin!

03
Erika
Boström

Erika has been working with us since 2015 and was one of our first employees. At first, she worked only 10% as social media responsible, and has now taken on a completely different role as Quality Manager (yes, we follow the legislation for medical devices) and handles our Quality Management System. Besides that, she is our Vice President. Indispensable is the word!

Sustainability commitments

Our Pledge for a Healthier Planet and Empowered Communities
100% Sustainable Sourcing by 2027
Zero Waste to Landfill by 2028
Empower 1M+ Through Education by 2030
Achieve Net-Zero Emissions by 2030
Careers

We are on a journey to promote reusable and gentle women products

Visit website

Connect with us

We're always looking to connect with those who share an interest in a sustainable future.

Contact us

Get in touch with us and Invest in Impact: Explore Monthly of Sweden's Growth
Monthly of Sweden (MOS) is a group that acts as a single, mobile-first hub for several consumer brands, including MonthlyCup, Boob Design, and ImseVimse. It aims to introduce MOS at a group level while giving each brand its own spotlight. The company focuses on sustainable practices and provides investor information, a newsroom for announcements, and conveys a professional yet eco-conscious personality.
Monthly of Sweden 2025