The idea for Imse and Vimse was born from a real need. Our founder, Marie Walleberg, discovered that cotton cloth diapers were the solution to her child's diaper rash. Inspired by this insight, she wanted to share it with others, leading to the creation of Vimse. Over time, we expanded our range to include reusable menstrual products, beauty, and cleaning items, forming what is now Imse.
We think mothers are fantastic, and for over 20 years, it has been our mission to produce sustainable maternity clothes, nursing clothes and postpartum clothes with longevity, design, and quality as our main priorities.We are a company for mothers, by mothers, with the aim of simplifying life for women during pregnancy, nursing and breastfeeding. Our maternity clothes are made with love and care for you, your baby, and the environment.